"Meet Kulfi, the New Makeup Brand Celebrating South Asian Beauty"

"Kulfi Beauty's Long-Awaited Kajal Liners Are a Celebration of South Asian Culture."

"Kulfi Beauty's take on the ancient eye cosmetic aims to redefine it as a self-expression tool."

"Inevitably, their work is rebellious. In accentuating rather than concealing South Asian-ness, they are colliding head-on with colorism & patriarchal standards"

"The eyeliner is a standout: It’s extremely high-impact, smudge proof, and comes in gorgeous shades"

"A makeup brand just as colorful and joyous as the South Asian dessert it's named after."

"After playing around with the Kajal Eyeliners, they easily became, my new go-to, and it's something I would recommend for everyone."

"Kulfi has got to the heart of what South Asian women are yearning for, both from their communities and the world at large."

"The founder of Kulfi Beauty is on a mission to replace cultural stigma with self-expression."

"Mark my words, this new beauty brand is going to be huge."

"Kulfi Beauty Celebrates South Asian Culture With Vibrant And Approachable Cosmetics"

The campaign, dubbed “Nazar No More,” is about empowerment and defining beauty from our own perspective