We’re a group of South Asian women empowering our community through inclusive beauty products. If you’re a beginner who needs to discover yourself or an artist in need of a new look, we see you. All shades, styles, and personalities welcome. It’s Sweet to be Kulfi.
We see you. We are a loud and proud South Asian voice. We represent and speak up, through our products, our storytelling, and our actions. Your story is our story and we're here to share it.
We’re here for you. Makeup can be intimidating, whether you’re someone who rarely wears it or someone that is obsessed. Wherever you are in your journey, we got you covered.
We’re taking out the guesswork. We create and test our products for and with people like us: our skin tones, undertones, and skin concerns. So we can bring you the right shades every time.