We bring celebration into beauty with fun and approachable products. We are a group of South Asian women empowering our community through inclusive beauty. Our name comes from 'kulfi', a South Asian ice cream associated with celebration, fun, and colors. It’s Sweet to be Kulfi.
We see you. We are a loud and proud South Asian voice. We represent and speak up, through our products, our storytelling, and our actions. Your story is our story and we're here to share it.
We’re taking out the guesswork. We create and test our products for and with people like us: our skin tones, undertones, and skin concerns. So we can bring you the right shades every time.
We’re giving back. Self-expression is closely tied to mental health. We donate to mental health organizations that serve the unique challenges faced by our communities.