We created Kulfi as a celebration of culture and beauty. If you didn’t know, Kulfi is colorful, delicious South Asian ice cream.

• We see you

  We are a loud and proud South Asian voice. We represent and speak up, through our products, our storytelling, and our actions. Your story is our story and we're here to share it.

• We’re taking out the guesswork

  We create and test our products for and with people like us: our skin tones, undertones, and skin concerns. So we can bring you the right shades every time.

• We’re giving back

  Self-expression is closely tied to mental health. We donate to mental health organizations that serve the unique challenges faced by our communities.

Creating space for self-expression is core to our mission at Kulfi

• Self-expression is closely tied to mental health, including standards of beauty and identity.

• However, conversations around mental health are often suppressed in South Asian communities.

• That’s why we are committed to partnering with organizations to provide greater access to mental health services and addressing the unique challenges faced by us.