Launched in April 2020, 

Kulfi Bites is a content & community platform of Kulfi Beauty that celebrates self-expression and challenges norms. 

At the onset of creating Kulfi, we realized that there is an emotional gap in the beauty media space: South Asians don’t feel seen in all their curiosities and complexities. Part of representation entails creating it for ourselves and cultivating a space for people we would have loved to see more of growing up.

So, we sat down with our community members to ask them about their relationships with beauty and how that intersects with their pathways, identities, and dreams. From there, we observed the power of personal storytelling and how it can shape conversations about beauty and identity in an inclusive and intentional way. 

Kulfi Bites is a space for South Asians and BIPOC to explore topics within beauty, culture, career, and wellness: 

Beauty: A spotlight on thought-provoking personal experiences and observations on beauty, skincare, and makeup.

Culture: A celebration of our heritages in all their complexity while holding them in conversation with our values.

Career: A transparent & insightful guide that demystifies career paths and emphasizes the process, rather than the end result. 

Wellness: An embracing of the rituals & rhythms that make us feel grounded and an exploration of physical & mental wellness.

Welcome to Kulfi Bites. We hope it leaves a sweet taste in your mouth. Every time.

Contribute to Bites: 

There is sweetness in telling a story that’s close to your heart, yet resonates with your community. We welcome South Asian and BIPOC, Gen Z and Millennials of all genders to pitch to Bites. For accepted pitches, we will follow up on a general word count, deadline, and any guidance we may have for the piece. 

What We’re Looking For:

At Bites, we explore unique perspectives within familiar conversations about beauty and identity. We are primarily interested in personal essays and pieces with community-sourced perspectives. 

We’re looking for focused personal experiences or your specific take on what’s happening in digital culture, in regard to beauty, culture, career, and wellness. Be sure to search Kulfi Bites and see if there are already articles on topics you’re interested in writing about. 

How to Pitch Your Story:

Please send pitches to editorial@kulfibeauty.com with the subject line: Bites Article Pitch

We receive a high volume of pitches and we are unable to respond to each one at this time. We appreciate your understanding! For accepted pitches, you will hear back from us within 2 weeks. 

In your pitch email, please include the following in 250 words max: 

• Description of your article pitch — be sure to address how this idea is focused and why it’s important to you
• Short bio with your name, pronouns, location, a little about you, social media handles, and 1-2 examples of previous work